OLA Electric is a company established in 2017 with an aim to revolutionize the electric mobility industry in India. The company was started by Bhavish Agarwal, co-founder and CEO of Ola, one of India’s largest ride-hailing companies. Ola Electric is fast becoming a leading player in the Electric Vehicle (EV) market, especially in the two-wheeler segment.
In 2019, OLA Electric launched its first electric scooter, the OLA S1, which is designed and manufactured in India. Ola S1 is a high-performance electric scooter with a top speed of 115 km/h and a range of up to 181 km on a single charge. The scooter is equipped with advanced features like a digital instrument cluster, keyless entry and geo-fencing technology, which allows the owner to set a limit for the usage of the scooter.
Apart from electric scooters, OLA Electric has also announced plans to launch electric cars in India. The company is currently developing a range of electric cars, including a compact car and a sedan, which are expected to be launched in the coming years.
The first thing that catches our attention is the sporty hexagonal steering wheel with jet-style backlit controls on either side. It sits in front of a digital driver’s display with what appears to be a minimalistic layout for information.
We can also see the tablet-like central display for the infotainment system, which is positioned at the same height as the steering wheel. The graphic confirms that it will run on Ola’s native OS. The cabin also features ambient lighting with a lighting strip on the dashboard just below eye level, as well as lighting under the main dash on the driver’s side.
We can also see the tablet-like central display for the infotainment system, which is positioned at the same height as the steering wheel. The graphic confirms that it will run on Ola’s native OS. The cabin also features ambient lighting with a lighting strip on the dashboard just below eye level, as well as lighting under the main dash on the driver’s side.
Some modifications have been made to its design and this render seems closer to the production design. The main light signature remains the same, with an LED strip running across the width of the front end along the bonnet line, while the LED DRL units have been simplified and reduced to just two strips on each side.
The Ola EV features a chunky Tesla-like front bumper, sculpted for aerodynamic efficiency, with large openings at both corners to channel air for the front brakes. The company promised that its debut creation would be a sporty one and the teaser shows that it sits on fairly wide tires for better grip.
Ola Electric’s focus on electric mobility is part of a larger trend in India, where the government has set ambitious targets for EV adoption. The Government of India has set a target of 30% of all vehicles on the road being electric by 2030. Ola Electric’s efforts to develop and promote electric vehicles in India are therefore in line with the larger goals of the government.
In addition to its electric vehicle offerings, Ola Electric is also working on developing a comprehensive EV charging infrastructure in India. The company has announced plans to set up a network of charging stations across the country, which will help address one of the key challenges to EV adoption in India – the lack of charging infrastructure.
Ola Electric’s efforts to promote electric mobility in India have received widespread support from the government, industry experts and consumers alike. The company’s focus on local manufacturing and innovation has also been praised, as it is helping to boost India’s domestic manufacturing capabilities in the electric vehicle sector.
The first Ola EV is expected to arrive in 2024 as a premium offering that could also be exported internationally. As a purely local offering, the sporty and long-range EV could have a starting price of around Rs 40 lakh (ex-showroom).
Lastly, OLA Electric is one company that is at the forefront of the electric mobility revolution in India. With its focus on electric scooters, electric cars and EV charging infrastructure, the company has been instrumental in promoting the adoption of electric vehicles in India. Ola Electric’s efforts are in line with the Indian government’s goals for electric mobility, and the company is well-positioned to remain a major player in the Indian electric vehicle market in the years to come.
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